So for this blog post we are supposed to use the online library database that is unique to my major. While I knew the library had many databases that I could utilize, I was unaware that their was a portion dedicated to my major. Basically this was a new experience for me. For reference here is a link to the main page. The librarian assigned to students in this particular area of study is Hui-Fen Chang. Unfortunately for me, there did not seem to be any online journals that were directly related to the beverage side of the industry, more specifically wine. However there were multiple web sources that were directly related, which could come in handy later on during this course. Some of these sites include Brewers Association of America, Beer Institute, Distilled Spirits Council of the United States, Food Marketing Institute, National Beer Wholesalers Association, National Association of Beverage Importers (NABI), Wine Institute as well as Center for Exhibition Industry Research, Meeting Professionals International, Society of Government Meeting Planners. While it may come as a surprise, event planning can be essential to an alcohol broker depending on the company one works for. There are also some potentially useful databases available, however not directly related to my focus within my major. Once I begin researching for my papers I will most definitely be contacting Ms. Chang in order to get a better understanding of the site so that I will be able to take full advantage of it.
Well I’ll begin my first blog post with an introduction of myself and a little about my history. My name is Caleb and I was born twenty-three years ago today (Yes, it so happens to be my birthday) in Tulsa, Oklahoma. I am currently a fifth year senior at Oklahoma State studying Hotel & Restaurant Administration. When I first came to OSU I was initially majoring in Psychology, I discovered a passion for understanding how people think during my senior year of high school. Luckily, I soon realized that I did not want to make a career of listening to other’s problems, so I changed my major to Biology / Pre-Physical Therapy. This change only lasted a semester as I soon realized something that I should have known before changing my major.. I do not like science. With this realization I began speaking with friends and family about other options that may be available to me. While I was talking with a friend, sadly I do not remember who, they told me that OSU had a Hospitality program. I was immediately interested as I was essentially raised in the restaurant industry. My father had been a General Manager of a prominent steakhouse, Steak & Ale, in Tulsa, as well as a Mexican restaurant, Pepper’s Bar & Grill, in Claremore. I actually got my first job from my father when I was fourteen as a host at Pepper’s. Like many college students, upon moving to Stillwater I got a serving job. So having the background in the industry as well as the hospitality industry being ever changing guided me towards majoring in Hospitality.
Throughout my college career, as it is my fifth year, I have learned a tremendous amount about my major and industry that I did not previously know. Not only the ins and outs of running a hospitality business but that there are an incredible amount of different opportunities other than hotels and restaurants. For example, I had the privilege of having an internship with a company called Thirst Wine Merchants . This company is what you would call a brokerage. Essentially what they do is market their company to wineries in order to create a portfolio, wineries that Thirst represents, and then to market that portfolio to different accounts that sell alcohol. Whether that be a liquor store, a restaurant, country club, etc. During this internship I realized that I did not have to have a crazy life as a restaurant manager. I could have a very nice job that was more eight to five doing something that I love, teaching and marketing fantastic wines. With this realization I have been steering my education towards earning a job in the wine brokerage field. Whether it be participating in events that Thirst is putting on, or events put on by HRAD. As far as what professionals are asking in the hospitality industry it is normally one of two questions. How can I improve a concept, or whats new or trending that I can incorporate into my concept.
Please leave any questions and or comments below!
Until next week!